PLANNING: Marketing and Distribution

Film Rating
The British Board of Film Classification (BBFC) is a non-governmental organisation. The organisation is funded by the film industry. The organisation is responsible for the classification of films in the United Kingdom. I have decided to give 'The Family' a film rating of 15. I had given my film this rating becuse there is a certain amount of violence in this film, althought in the film it does not dwell on the infliction of pain or injury and this is a crieteria of a 15 rating..
The BBFC have have 7 types of ratings that they can give to a film they are:

Movie PosterIf I was to release my film onto DVD it would need a poster to go with it. This is why I have decided to make a movie poster.  I wanted my poster to like a typical professional poster. This is why I have researched the key features of movie posters. I will use the information that I get from looking at current movie posters to help me to create my own movie poster.

These are just a few of the posters that I used to help me research what a movie poster should look like. One of the main features that I noticed was that the title stands out from the poster and this is what catches the audience’s eye first. This is why I created my own font on front generator website as I want the font to be interesting and eye catching. The next thing that I looked at way the colour of the font. Through out all of the posters that I looked at, the colour of the front contrasted with the background making the writing stand out even more. This is why I have made my font either, black or red. Using these colours it makes the title stand out, grabbing the audience attention.

Font sample number 1

Font sample number 2

Font sample number 3

I have decide what picture i am going to use on my movie poster, yet I was not sure which font was best. This is why I have printed three sample fonts off and showed them to my target audience. This is just some of the response that  I got:

“I really like font sample number 1 because it looks really scary and relates the the theme of your film".

“I also like the  font sample number 1 as it goes with the scary and unpredictable theme of the movie, I don’t really like the  font sample number 3 as it looks like it could from sci-fi themed film".

“I quite like the number 2 as it looks quite creepy and scary and could link with your film, yet i think my favourite is number 1 as it is red and that reminded me of blood and the front looks scary and interesting".

Most of my target audience really font sample number 1. This is because the font is creepy and scary looking, this relates to the theme of my movie. The coloiur of the font is also one of the things that my target audeince really like as it reminds them of blood. I agree with my target audience and this is why I have chosen to use this font in my final design of my movie poster. The image below is what my movie poster is going to look like, in the place of the black stick men would be the main characters. I really like this poster as it will attract the audience to the poster as the font colour is red, and the poster looks interesting. The use of the hand I think is important as it gives the audience a clue to the film is about and the fact that the hand is the first thing that the family's victims see it also important.